Balanced Score Card and Strategy Map - Templates

Balanced Scorecard (BSC) & Strategy Map



1. Balanced Scorecard (BSC)

A strategic management framework that translates an organization’s vision into measurable objectives across four key perspectives:

Financial – Goals for profitability, revenue, and cost efficiency.

Customer – Targets for satisfaction, retention, and market share.

Internal Processes – Key operations needing improvement (e.g., quality, efficiency).

Learning & Growth – Employee skills, technology, and culture.

Purpose: Align daily work with long-term strategy using KPIs, targets, and initiatives.

2. Strategy Map

A visual diagram showing how objectives across the four perspectives cause and effect each other to drive success.

Example Flow:

Learning & Growth (Train employees) →

Internal Processes (Improve production) →

Customer (Increase satisfaction) →

Financial (Boost profits).

Purpose: Clarify strategic logic and ensure all efforts support the end goal.

Key Takeaway

The Balanced Scorecard defines what to measure.

The Strategy Map explains how objectives connect.

Together, they turn strategy into actionable, measurable results.