Strategy for Managers
An online short course - part of The Management Program
Strategy for Managers
Master the art of strategic thinking! Learn to analyse your business environment, formulate winning strategies, and drive sustainable organisational success.
Are you ready to step up your game?
Is your organisation ready to thrive in today's competitive landscape? Strategy for Managers is your practical guide to understanding and implementing effective strategic management principles.
Led by strategy expert Dr Bruce Johnstone, this course equips you with the tools to analyse your external and internal environment, set strategic objectives, and formulate winning strategies that drive sustainable growth.
You'll learn how to implement your chosen strategy effectively and evaluate your progress. Gain the knowledge and skills to lead your organisation to a brighter future!
Start your learning journey
You will DISCOVER 10 session video presentations, WORKSHOP 20 theories and frameworks, REVIEW your learning with 10 quizzes and REFLECT and connect your learning with your own Management career.
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WELCOME
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SESSION 1: Introduction to Strategic Management
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SESSION 2: Analysing the External Environment
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SESSION 3: Analysing the Internal Environment
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SESSION 4: Setting Strategic Objectives
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SESSION 5: Generic Competitive Strategies
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SESSION 6: Corporate-Level Strategies
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SESSION 7: International Strategies
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SESSION 8: Strategy Implementation
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SESSION 9: Strategic Control and Evaluation
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SESSION 10: Strategic Innovation and Change
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REFERENCES and RESOURCES
Receive CPD points
You will be awarded a Verified Professional Certificate, Open-CPD Transcript and a Digital Badge on completion of this course.
Introducing your guide Dr Bruce Johnstone
Course guide, Bruce Johnstone PhD MBA CA FHEA is a Melbourne-based university lecturer in Strategy and Entrepreneurship with extensive experience advising growth businesses in the United Kingdom, Australia and New Zealand.
In addition to his MBA and PhD in Entrepreneurship, Bruce is also a qualified chartered accountant (CA ANZ) and finance broker. He is a Fellow of the Higher Education Academy and an Academic Fellow of the Association of International Accountants.