SWOT Analysis - Templates

This is a Template and Guide document that allows you to create a SWOT Analysis and easily add it to a report in MS Word. It provides an editable table and editable text.

The SWOT Analysis is used in:

• The Growth Program where it forms part of a Growth Plan.
• The Strategy Program where it forms part of a Strategic Plan.

A SWOT analysis is a strategic planning tool used to evaluate the internal and external factors affecting a business or project. It consists of four key elements:

1. Strengths (S) – Internal advantages (e.g., strong brand, skilled team, unique technology).
2. Weaknesses (W) – Internal limitations (e.g., high costs, lack of resources, poor location).
3. Opportunities (O) – External favourable conditions (e.g., market growth, new trends, partnerships).
4. Threats (T) – External challenges (e.g., competition, economic downturns, regulatory changes).

SWOT analysis helps businesses identify strategic advantages, address weaknesses, capitalise on opportunities, and mitigate risks. It is widely used for decision-making, planning, and competitive analysis.